Richard Tom

New Leaf Community Markets

ProjectBranded PIN Pad & E-Receipt

RoleUX • Visual Design


Case StudyPresented by Visa

Designed UX for Index’s Payment Software, currently installed in over 1,700 PIN pads nationwide, including New Leaf Community Markets. The streamlined checkout flow and prominent messaging has contributed to 15% faster line speeds in-store. Customers can dip their card at anytime during the transaction and sign up for e-receipts directly from the customized PIN pad, which supports brand fonts and colors. In combination with Visa's Quick Chip implementation, EMV transactions were reduced to only 2.5 seconds. Today, EMV transactions on Index-enabled PIN pads are down to 1 second — the fastest the US (see Index 1-Second EMV).

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